6 facts about Tru Earth laundry detergent

A revolution is underway in sustainable detergents. You may have seen the ads online and several stores have started selling Tru Earth laundry detergent or Tru Earth laundry strips. But what is it that makes them so popular? And why are they described as significantly more environmentally friendly detergent than the classic liquid detergents? 

Here we will get into 6 facts about why Tru Earth laundry strips are so popular and why they are sold out in several places. 


What’s the story behind Tru Earth Detergent? 

Tru Earth detergent has revolutionized laundry not only at home but also abroad. But did you know that the patent on the washing strips was already granted way back in 2009 in Canada? And after various adjustments, the washing strips we know from Tru Earth today saw their light back in 2014, however under the name Dizolve. However, the big breakthrough came only in 2018 where 3 friends went together and made the brand Tru Earth based on the same technology as a subscription scheme, and then it went strong. Already a year after Tru Earth was launched, they had more than 60,000 customers in 40 countries. 


The founders of Tru Earth Company

What is Tru Earth Detergent? 

Tru Earth Detergent is a smarter way to clean laundry. Each washing strip is packed ultra-concentrated, hypoallergenic with environmentally friendly cleaning power in a small, pre-measured strip of liquid-free detergent that you just throw in the sink. Its formula works in all types of washing machines, including high efficiency (HE). 

The smart allergy-friendly detergent formulation effectively seeks out and removes dirt molecules and stains and keeps them in suspension until they are rinsed away. It makes your laundry easier, healthier, more economical and much friendlier for our planet. When you use Tru Earth detergent, you will, therefore, in addition to the effective laundry, ensure a better future for the planet we all share. 

Watch this video to discover why Tru Earth is the right choice for your washing machine and how you can start contributing to a better, cleaner more sustainable earth.


What does Tru Earth Detergent consist of? 

Tru Earth detergent is an innovative, biodegradable and practical solution for laundry. The washing strips are made of paper and contain exactly the ingredients needed to clean the clothes and nothing else. Tru Earth detergent does not contain harsh chemicals, huge amounts of water or any plastic packaging. They are biodegradable and hypoallergenic. They are free of phosphates, dioxin and bleach. They do not contain animal products. All raw materials come from responsible sources and are quality assured at every step of the manufacturing and distribution process. Even the packaging is made of biodegradable paper. The exact content of Tru Earth detergent can be seen below: 


• Vegetable glycerin: Plant-derived soy softener 

• Starch: Plant-derived corn biodegradability booster 

• PVA (polyvinyl alcohol): Biodegradable support matrix 

Potassium sorbate: Food grade preservative 

• Light mineral oil: Used in manufacturing as a processing aid. (not an active product ingredient) 

• Cocamido propyl betaine: Based on coconut oil, biodegradable amphoteric surfactant (detergent) and foam booster 

• Sodium gluconate: Plant-derived and food-grade, biodegradable water softener that prevents soil from settling on fabric after being removed during washing 

• Lauryl dimethylamine oxide: Plant-derived, biodegradable non-ionic surfactant (detergent) and foam stabilizer 

• Sulfonic acids, C14-16 alkane hydroxy and C14-16 alkene, sodium salts: biodegradable surfactant (detergent) 

• Glycereth cocoate: Plant-derived and food-grade, biodegradable water softener 

• Caprylyl Glucoside, Octyl Glucoside: Nonionic Surfactants (Detergents) 

• Fragrance oil blend (not used in perfume-free): Natural essential oils and synthetic ingredients 

• Residual water 

• Tru Earth detergent is also palm oil and gluten-free 


Is Tru Earth detergent really more environmentally friendly than other detergents? 

When talking about a product that is environmentally friendly, there are several parameters that are important to consider, which you can read more about here. First and foremost products, then the packaging and last but not least the environmental impact of transporting the detergent from the manufacturer to the consumer. 

If we start with the product itself, then Tru Earth detergent as previously mentioned does not consist of harsh chemicals, phosphates, dioxin and bleach, and at the same time, there are no animal ingredients in the product. In addition, the packaging itself is made of biodegradable paper instead of the classic plastic that the majority of detergents today have as packaging. 

But where Tru Earth detergent really stands out is on the product’s overall impact on the environment from the time it is produced until it is delivered to the consumer. Tru Earth detergent takes up so little space that they generate 94% less pollution from the transport of them compared to classic liquid detergent which is bought in the supermarket. A washing strip that is enough for a wash weighs less than 3 grams in contrast to the most well-known classic detergents, where each wash takes up more than 40 grams. Thus, there is significantly less strain on the entire logistics tip with Tru Earth detergent, whether you buy it in a physical store or shop online. 


Tru Earth laundry strips – The easy choice for the consumer

In addition to being both an extremely effective detergent and environmentally friendly, Tru Earth detergent solves the classic problem of laundry for the consumer, which is dosing. When you have to wash with classic detergent, you often end up overdosing and using more than is absolutely necessary. However, some have tried to solve it with standard dosage in capsules, but even these have a significantly higher impact on the environment than Tru Earth detergent. A washing strip from Tru Earth contains exactly the amount of detergent needed to clean laundry, and you, therefore, avoid fumbling with a larger amount of liquid detergent. In addition, it is incredibly easy to transport home. Who does not know the problem of kg? heavy detergents that both fill and weigh. With Tru Earth detergent, you avoid those problems as they do not fill or weigh very much, and you can also have them delivered directly to your door from various online shops such as Groomi. 


What types of Tru Earth detergent are there and what is the difference? 

So far, there are 3 types of Tru Earth detergent, of which a premium version has been made for all of them who can handle extra dirty clothes. At Groomi, we have focused on the 2 most popular which are also sold out in many places, namely Tru Earth Fragrance-Free and Tru Earth Fresh Linen, where we also have both in the premium versions. The difference is that Tru Earth Fresh Linen has a slight scent of freshness, while Tru Earth Fragrance-Free has no special smell. What you prefer is therefore entirely up to you and your needs. 

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